Mums For Lungs

1 staff salary	5 month social media campaign	1000 flyers designed and sent out

Mums for Lungs was set up in 2017 by a group of London parents. It is a grassroots organisation, working to raise awareness of the dangers of air pollution and urging people to take action. Initiatives include:

• School Streets – initiative to transform the roads outside schools so that only pedestrians and cyclists can use them at school drop off and pick up times.

• Idling – raising awareness about the dangers of idling and campaigning for the use of parking enforcement solutions to tackle idling.  

• Campaigning for the Ultra Low Emissions Zone (ULEZ)

Isla’s grant contributed to the following activities:

• Assessed suitability of 433 illegally polluted schools in London for School Streets.

• Drafted detailed memo/guide on School Streets for heads and parents

• Hired staff to coordinate the project

• Covered the cost of website development and copywriting

• Covered the cost of printing and sending letters to schools

• Emailed travel advisors of all boroughs

• Ran a 5 month social media campaign

• Ran social media advertising

• Covered the cost of the design and copy for the School Street flyer