Project Overview


Mums for Lungs

Grant Amount


Award Date

January 2019



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1 staff
5 month
social media campaign
  1000 flyers
designed and sent out

Mums for Lungs was set up in 2017 by a group of London parents. It is a grassroots organisation, working to raise awareness of the dangers of air pollution and urging government and local authorities to take action. Initiatives include:

  • School Streets – initiative to transform the roads outside schools so that only pedestrians and cyclists can use them at school drop off and pick up times.
  • Idling – raising awareness about the dangers of idling and campaigning for the use of parking enforcement solutions to tackle idling.  
  • Legislation and consultations - campaigning by writing letters to MPs, ministers and local councils, and to respond to public policy consultations on public policy proposals.

Read more about how traffic pollution is putting children at risk and how it may be linked to an increased risk of COVID-19 infections.

Isla’s grant contributed to the following activities:

  • Assessed suitability of 433 illegally polluted schools in London for School Streets.
  • Drafted detailed memo/guide on School Streets for heads and parents
  • Hired staff to coordinate the project
  • Covered the cost of website development and copywriting
  • Covered the cost of printing and sending letters to schools
  • Emailed travel advisors of all boroughs
  • Ran a 5 month social media campaign
  • Ran social media advertising
  • Covered the cost of the design and copy for the School Street flyer