Project Overview


Mums for Lungs

Grant Amount


Award Date

January 2019



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1 staff
5 month
social media campaign
  1000 flyers
designed and sent out

Mums for Lungs was set up in 2017 by a group of London parents. It is a grassroots organisation, working to raise awareness of the dangers of air pollution and urging people to take action. Initiatives include:

  • School Streets – initiative to transform the roads outside schools so that only pedestrians and cyclists can use them at school drop off and pick up times.
  • Idling – raising awareness about the dangers of idling and campaigning for the use of parking enforcement solutions to tackle idling.  
  • Campaigning for the Ultra Low Emissions Zone (ULEZ)

Isla’s grant contributed to the following activities:

  • Assessed suitability of 433 illegally polluted schools in London for School Streets.
  • Drafted detailed memo/guide on School Streets for heads and parents
  • Hired staff to coordinate the project
  • Covered the cost of website development and copywriting
  • Covered the cost of printing and sending letters to schools
  • Emailed travel advisors of all boroughs
  • Ran a 5 month social media campaign
  • Ran social media advertising
  • Covered the cost of the design and copy for the School Street flyer